Bsbmkg502b establish and adjust the marketing mix essay

January This unit applies to individuals in marketing management roles responsible for developing the marketing and promotional mix within an organisation.

Bsbmkg502b establish and adjust the marketing mix essay

All assessments must be completed and delivered individually. Where an assessment involves group discussions, you should consider the input of your group but submit an individual assessment to your trainer.

Bsbmkg502b establish and adjust the marketing mix essay

Please read all instructions on completing each assessment. Instructions for completion are provided at the beginning of each assessment. All written answers must be typed in a word document using Arial font, 12 size and single spacing if similar instructions are not provided in the assessment.

Your trainer will not be able to assist you in answering questions. However, your trainer will address any issues concerning questions requiring further explanation. You may refer to your student learning resources or any other relevant resources when completing your assessment.

Assessments are due for submission as specified in the assessment schedule. Any variations to this arrangement must be approved by your trainer prior to the due date for submission.

You have access to computers which are equipped with Microsoft suite of products or any other relevant software and printing facility.

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Use assessment templates if provided, to complete relevant sections of the assessment. You can also create your known templates for assessment evidence. You must achieve a satisfactory result for all tasks to achieve competency in this unit. All assessment answers should be submitted to the trainer in required format soft or hard copy as per trainer instructions with completed assessment cover sheet if required.

Assessment description You will write a report on a simulated or real organisation.

BSBMKGB Establish and adjust the marketing mix 1. Introduction! The Braaap organisation is a motorcycle manufacturing company driven by a vision of making motorcycling more enjoyable and more accessible. BsbmkgB Establish and Adjust the Marketing Mix Assessment Task 1 BSBMKGB Establish and adjust the marketing mix 1. Introduction! The Braaap organisation is a motorcycle manufacturing company driven by a vision of making motorcycling more enjoyable and more accessible. Monitor the marketing mix against marketing performance and isolate components for testing. Evaluate implications of altering one or more components of the marketing mix in relation to market factors and consumer response. Adjust the components of the marketing mix in response to test results and evaluation of market response.

The report should address the key characteristics of a product or service and estimate its significance to the market, the promotion methods and each component of the marketing mix.

Procedure Scenario You are a marketing manager or external marketing consultant who has been asked by senior decision makers in an organisation to write an evaluation of the marketing mix for a product or service. Research and prepare the report. Identify and agree with your assessor on a real or simulated business for evaluating and determining the marketing mix for a product or service.

You will need to meet with your assessor to ensure your chosen business is suitable and that you have access to enough information to complete this task, for example, access to: Consider the impact of at least two changes to pricing on resulting consumer demand.

Prepare to briefly explain in your report your methods and calculations. Prepare to explain the impact on, for example, profitability or other business goals. Analyse the importance of the following elements to marketing outcomes: Identify the components of the marketing mix, including information on how each element of the marketing mix has been used, their significance to each other and their relevance to the customer base.

Identify external environmental factors and assess their potential impact on the marketing mix. Identify consumer priorities, needs and preferences and the way they impact the marketing mix.

Evaluate products or services against marketing objectives, target market characteristics and desired positioning. Prepare to explain and justify your evaluation. Assess the marketing mix in relation to the organisational, strategic and operational marketing objectives and complete the following: Select the most appropriate mix and prepare to explain your assessment.

Consider the integrated effect of each component of the marketing mix on each other. Identify specific objectives, for example, financial objectives, customer satisfaction objectives or operational efficiency objectives.

Identify at least two pieces of legislation, codes of practice, or organisational policy relevant to implementing your recommended marketing mix.

Assessor Resource

Document your evaluation of the marketing mix in a written report. Ensure also that your report is written in a formal style appropriate to a managerial audience.

Submit your report in the agreed format and within the agreed timeframe to your assessor. You assessor will be looking for a report that demonstrates: Monitor and adjust the marketing mix Performance objective You will demonstrate the ability, knowledge and skills to evaluate each component of the marketing mix and determine a suitable marketing mix for specific markets, as well as monitor and adjust the marketing mix.

Assessment description In a follow-up to Assessment 1, you will monitor the performance of recommended elements of the marketing mix against business objectives.

Given performance results against objectives, you will prepare a written report that: Procedure Scenario You are a marketing manager or external marketing consultant who was asked by senior decision makers in an organisation to write an evaluation of the marketing mix for a product or service.

You made several recommendations on the marketing mix to be implemented and monitored.essay writing on shakespeare banquo serves as a foil to macbeth essay; essays on different topics essay; establish and adjust the marketing mix essay; detective; estimating the ironii content in an iron tablet using a standard solution of potassium manganate vii essay; ethan frome 2 essay; ethan frome and age of innonce essay essay.

Open Document. Below is an essay on "BsbmkgB Establish and Adjust the Marketing Mix" from Anti Essays, your source for research papers, essays /5(1). Essay about Establish and Adjust the Marketing Mix Establish and Adjust the Marketing Mix Monitor and adjust the marketing mix BSBMKGB Business Report: TOYOTA 1.

Introduction Toyota Motor Corporation (TOYOTA) is one of biggest automaker in the world. BSBMKGB Establish and adjust the marketing mix 1. Introduction! The Braaap organisation is a motorcycle manufacturing company driven by a vision of making motorcycling more enjoyable and more accessible.

The process I would use, to adjust the components of the marketing mix, in response to test results and in response to the market response is as follows I would adjust the price to below recommended retail price and only in such a way as to reach sales benchmarks of my competitors and meet the prices of my competitors, as after all the majority.

Monitor the marketing mix against marketing performance and isolate components for testing. Evaluate implications of altering one or more components of the marketing mix in relation to market factors and consumer response.

Adjust the components of the marketing mix in response to test results and evaluation of market response.

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