By Marketing Week 29 Sep
The goals of The Swatch Group marketing organization are to: Provide necessary and useful information to customers and potential customers to enable easier use and understanding of this watch.
Successfully merchandise this watch. Malaysia has a population of about 22 million. It is a multi-racial country whose social integration has become a model for the rest of the world.
Central Intelligence Agency, The lifestyle here is progressively becoming more and more modern with great exposure to the western culture.
Many Malaysian youngsters do enjoy their night- outings to discos and bars. Central Intelligence Agency, Geographical: However, this can be as low as C in the highlands.
Annual rainfall is heavy at 2,mm inches. Generally, Malaysia has two distinct seasons. The dry season occurs during the south-west monsoon from May and September.
The northeast monsoon brings the rainy season to the country during id-November till March. By this information, The Swatch Group has to change the function of this watch to fit the climate of Malaysia.
Other major languages used are Chinese and Tamil. As a result, The Swatch Group need to has the promotions and catalog books that with this two main languages-Bases Malaysia and English.
Due to cultural analysis above, this watch can be concentrate selling in the urban such as CLC, Lot 10 Shopping Center, etc. And also suburban such as One Tama, etc. In Malaysia, the rate of growth real GAP is 4. Therefore, the inflation rate consumer price is 2.TYPES OF MARKETING STRATEGIES MARKET LEADER STRATEGIES 1.
Expand total market 2. Defend market share 3. Expand market share MARKET CHALLENGER STRATEGIES. Watchmakers across the globe know when they’ve come across an Audemars Piguet perpetual calendar watch. A highly regarded Swiss brand, AP is known for their aesthetically pleasing, explicitly.
Covers the latest news and information related to Internet marketing and online business, including search engines, social media, email marketing and more. Explore Swatch Group Salaries See Swatch Group Hourly Pay, Swatch Group Bonuses, or check out salaries for Swatch Group Internship.
Swatch Group Salaries by Location.
Work in HR or Marketing? Grow your employer brand. Get a free employer account. Swatch Group Photos + Add Photo.
See All Photos See All. Swatch watch brand covers the brand analysis in terms of SWOT, stp and competition. Along with the above analysis, segmentation, target group and positioning; the tagline, slogan & USP are covered. With the recent watch industry contractions coupled with the reduced exhibitor count the past couple of years, Swatch Group is in the perfect position to finally do some arm twisting with MCH and get them to listen to their customers.