Swot analysis of amul dairy

Creative advertising with Amul Baby print ads 2.

Swot analysis of amul dairy

Quite reasonable, even on packed liquid milk. Flexibility of product mix: With balancing equipment, you can keep on adding to your product line. Availability of raw material: Presently, more than 80 per cent of milk produced is flowing into the unorganized sector, which requires proper channelization.

Professionally-trained, technical human resource pool, built over last 30 years.

Weaknesses

Pasteurization has overcome this weakness partially. UHT gives milk long life. Surely, many new processes will follow to improve milk quality and extend its shelf life. Lack of control over yield: Theoretically, there is little control over milk yield.

Published: Mon, 5 Dec Cadbury India is a food product company dealing in Chocolate Confectionery, Beverages, Candy and Snacks. Cadbury is the market leader in Chocolate Industry with a market share of 70%. We will write a custom essay sample on Marketing Report of the Amul Company, Including the Swot, Tows, Ifsa, Efas specifically for you for only $ $/page. SWOT Analysis Amul Dairy receives lots of applications in response to their advertisement. These forms contain general information about the candidates. The brandguide table above concludes the Amul SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

However, increased awareness of developments like embryo transplant, artificial insemination and properly managed animal husbandry practices, coupled with higher income to rural milk producers should automatically lead to improvement in milk yields.

Woes of bad roads and inadequate transportation facility make milk procurement problematic. But with the overall economic improvement in India, these problems would also get solved.

Swot analysis of amul dairy

Yes, all is not well with distribution. With so many newcomers entering this industry, competition is becoming tougher day by day. But then competition has to be faced as a ground reality. The market is large enough for many to carve out their niche.

SWOT Analysis: Indian Dairy

Dr Kurien bears out this statement perfectly. He entered the industry when there were only threats. If dairy entrepreneurs are looking for opportunities in India, the following areas must be tapped: There is a phenomenal scope for innovations in product development, packaging and presentation.

Given below are potential areas of value addition: Steps should be taken to introduce value-added products like shrikhand, ice creams, paneer, khoa, flavored milk, dairy sweets, etc.

Dec 30,  · Re: SWOT analysis of Amul (GCMMF) - June 1st, Amul is the example for many countries. Amul is the reason of White revolution and India has been flooded with milk. We will write a custom essay sample on Marketing Report of the Amul Company, Including the Swot, Tows, Ifsa, Efas specifically for you for only $ $/page. SWOT Analysis Amul Dairy receives lots of applications in response to their advertisement. These forms contain general information about the candidates. Amul Butter SWOT Analysis, USP & Competitors Posted in Food & Beverages, Total Reads: Advertisements. SWOT Analysis of Amul Butter with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis. Britannia Dairy butter. 2. Nestle Butter.

This will lead to a greater presence and flexibility in the market place along with opportunities in the field of brand building. Addition of cultured products like yoghurt and cheese lend further strength - both in terms of utilization of resources and presence in the market place.

A lateral view opens up opportunities in milk proteins through casein, caseinates and other dietary proteins, further opening up export opportunities.The study of this SWOT analysis shows that the ‘strengths’ and ‘opportunities’ far outweigh ‘weaknesses’ and ‘threats’.

The strengths and opportunities are fundamental and . Dec 30,  · Re: SWOT analysis of Amul (GCMMF) - June 1st, Amul is the example for many countries. Amul is the reason of White revolution and India has been flooded with milk. The brandguide table above concludes the Amul SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

India: Increasing demand challenges the dairy sector

Swot Analysis Of Amul Milk INTRODUCTION Amul – The Taste of India means “priceless” AMUL Today amul is a symbol of many things Multi-dimensional impact on rural economy and society HISTORICAL BACKGROUND OF AMUL Amul’s birth is indelibly freedom movement in India.

The SWOT analysis of Amul provides the strengths, weaknesses, opportunities and threats to the brand Amul. Amul is the top brand for ice creams and dairy products. This is one company which is strong in urban as well as rural distribution. You will find amul present even in small towns and villages.

Swot Analysis Of Amul. Strengths 1.

Opportunities

The company is having Indian origin thus creating feeling of oneness in the mind of the customers. 2. It manufactures only milk and milk products, which is purely vegetarian thus providing quality confidence in the minds of the customers.

SWOT Analysis: Indian Dairy