November 28, by editor 40 Comments Last updated: November 9, Cell phone legislation news:
What is the Mobile vs. Desktop Story Between and ? The details are in the charts below. For reference, here is my study of mobile vs desktop usage from a year ago. Mobile The most common stat that people like to talk about is the percentage of their traffic that comes from mobile devices.
Last year, time on site still favored desktop by a significant margin, but that has changed too: Now they are close to dead even. What about the time per visit?
New study shows mobile has closed the gap with desktop in terms of time spent on site by visitors. It seems likely that there will be a significant gap here for some time to come. What happened with bounce rate? Here is how it changes between and Mobile bounce rate in was significantly lower than in The desktop bounce rate did not change at all.
Nonetheless, the mobile experience is either improving, or users are getting more comfortable with it or both. However, desktop still has the lead over mobile on a per session basis. New study shows mobile traffic bounce rate lower year-over-year.
Even on an aggregate basis, mobile now has more total page views than desktop. This is a big shift. New study shows mobile has pulled even with desktop in total pages viewed on site. Mobile is showing rapid progress in time on site and page views per visit, and this is a sign that industry and users alike are getting more comfortable with mobile environments.
This will continue to progress over the next few years. The variance between categories remains significant: By next year, these should also get most of their traffic from mobile. Study shows adult, tech, and gambling categories still growing the fastest in mobile traffic.
Here we see that every industry has longer time on site for desktop over mobile, except for the adult industry, and books and literature. The latter is probably due to people reading on mobile deices such as tablets.
The autos and vehicles category was the only one that did not see increased average time on site for mobile. Mobile bounce rate shows significant declines across all industries.
In the adult, people and society and recreation and hobbies industries, the bounce rate is actually lower on mobile than it is for desktop!
Page views per visitor increased across all 25 industries, and also remained higher in every industry for desktop than mobile. Comparing the United States vs. Worldwide Mobile Data As noted, the above data has been for the United States, but how does that compare to a worldwide look at things?
Here is a look at the overall traffic data: Here are the time on site comparisons: Nothing remarkable here, other than how similar these numbers are. What about for the bounce rate? Here we see a clearer difference in the mobile bounce rate worldwide vs.
This is likely due to the large number of countries where a dependence on mobile devices for Internet connectivity is much greater than it is in the US. We see similar results for page views per visitor: Worldwide mobile visitors view on average more than 2 pages more per visit than US mobile visitors.
Another clear indication of the greater dependence on, and greater comfort with, mobile devices outside the US.
Recommendations How can we use this data to inform our digital marketing strategy?The findings will feed into the ongoing debate about children’s access to mobile phones.
In the UK, more than 90% of teenagers own a mobile phone; in the US, just under three quarters have one. Mobile Device Usage and Agreement Policy. Mobile devices and their service agreements are provided for official state business use and are made available to employees in positions where the associated benefits justify the additional operating Prohibition on use.
The % of visits from mobile devices grew from 57% to 63%. The % of time on site from mobile devices grew from 40% to 49%. Mobile Bounce Rate dropped from 52% to 47%. The details are in the charts below. Study shows faster than expected shift of web usage from desktop to mobile .
The National Safety Council today called on state and federal lawmakers to ban the use of cell phones and text-messaging devices while .
You may not use your cellular phone or similar device to receive or place calls, text messages, surf the internet, check phone messages, or receive or respond to email while driving if you are in any way doing activities that are related to your employment.
Aug 07, · More schools use cellphones as learning tools. Schools have been wary of allowing students to bring cell phones to class -- with many banning them or only allowing restricted use.